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Updates every hour. Last Updated: 30-Apr-2025 22:08 ET (1-May-2025 02:08 GMT/UTC)
Opting for R-rated: One way to draw more customers is to lock out others
University of Texas at AustinWhy would film producers seek an R rating instead of making their film accessible to a broader audience? There are key financial reasons, and the principle applies to marketing for many types of products and services, says Raghunath Rao, chair of the Department of Marketing and the Arthur James Douglass Centennial Professor in Entrepreneurship and Small Business at Texas McCombs. Sometime, pushing away one group of customers can ultimately increase profits.
- Journal
- Quantitative Marketing and Economics
Virtual reality meditation can alleviate depression and anxiety symptoms
Texas A&M University- Journal
- Frontiers in Psychology
- Funder
- national council for therapeutic recreation certification
An overlooked nuclear force helps keep matter stable
Kyushu University- Journal
- Physics Letters B
- Funder
- Japan Society for the Promotion of Science, Japan Science and Technology Agency
Exploring a new qubit with the gemstone spinel
Tohoku University- Journal
- Applied Physics Express
Light-bulb moment. Call to switch over to non-drug solution for insomnia
Flinders UniversityInstead of reaching for a pill, more people should switch to the recommended ‘first line’ for insomnia – the non-drug option.
After exhaustive studies, the specially designed Cognitive Behavioural Therapy for insomnia (or ‘CBTi’) has been rated the most effective long-term solution for the common sleep condition – and Flinders University experts are calling for more GPs and psychologists to help roll it out in Australia.
- Journal
- Journal of Clinical Sleep Medicine
- Funder
- National Health and Medical Research Council
Team uses achiral hard banana-shaped particles to assemble skyrmions and blue phases
International Institute for Sustainability with Knotted Chiral Meta Matter (SKCM2)The team’s findings have potential applications in photonics and memory devices.
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- Nature Communications
- Funder
- Netherlands Organization for Scientific Research, NWO ENW PPS Fund 2018-Technology Area Soft Advanced Materials, European Research Council
Biomass-derived electrocatalysts: A leap towards sustainable energy conversion
Advanced Institute for Materials Research (AIMR), Tohoku University- Journal
- Advanced Energy and Sustainability Research
The future of research into decision-making under stress
Intelligent ComputingThe book Thinking, Fast and Slow, by Daniel Kahneman, put forward the idea that we reason using not one but two systems, System 1 and System 2, which are fast and slow, respectively. According to Kahneman’s model, we use System 1 when stress is very low or very high and we use System 2 when stress is moderate. Studies that explore how we use these systems for decision-making in various stressful conditions have recently been summarized in a systematic review that asks three questions: What experimental protocols should be used? How should physiological responses to stress be measured? How can physiological measurements be used to represent stress quantitatively? The open access review article, titled “Measurement and Quantification of Stress in the Decision Process: A Model-Based Systematic Review”, was published Sep. 18 in Intelligent Computing, a Science Partner Journal.
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- Intelligent Computing
- Funder
- Natural Sciences and Engineering Research Council of Canada
Special issue explores safety management of marine biotoxins in South Korea
Korea Institute of Ocean Science and Technology- Journal
- Ocean Science Journal