Consumers prefer self-checkout when buying stigmatized products, study shows
Peer-Reviewed Publication
Updates every hour. Last Updated: 12-Sep-2025 21:11 ET (13-Sep-2025 01:11 GMT/UTC)
Self-checkout registers have become ubiquitous in grocery stores as they provide convenience and efficiency for customers. They also offer more privacy with no human directly monitoring your purchases. A new study from the University of Illinois Urbana-Champaign looks at whether shoppers prefer self-checkout when buying potentially stigmatized items, including condoms, pregnancy tests, period products, hemorrhoid cream, and diarrhea relief.
Recent research shows that your brain doesn’t pay attention in one smooth stream—instead, it switches focus in quick bursts, about 8 times per second. This process, called “attentional sampling,” helps your brain deal with too much information by jumping back and forth between different things you're seeing. It’s kind of like your brain is taking rapid snapshots instead of watching a constant video. And when you need to focus on more than one thing, the rhythm splits to allow focusing on each one around 4 times per second. This helps explain how we make sense of a busy world, even when we don’t notice it happening. According to the researchers, this rhythmic alternation between the objects or features that capture our attention helps resolve the competition for neural processing that emerges among them. Our attention is always moving—even when we think we’re locked in.
Analysis of data from the Family Financial Survey, included in the Spanish Statistical Plan, shows that parents aged 50-75 living together with children over 30 in the family home has an adverse effect on the well-being of mothers, especially if they are adult male sons.
In Southern European countries, more than 40% of adults aged 25-34 live at home with their parents and the average age of leaving the family home is 29.8 years. Apart from economic aspects, the cultural contexts of Mediterranean countries seem to explain these results, as they are traditionally characterised by stronger family ties and a less equal division of household labour.