What’s in a label? It’s different for boys vs. girls, new study of parents finds
Peer-Reviewed Publication
Updates every hour. Last Updated: 19-Jul-2025 23:10 ET (20-Jul-2025 03:10 GMT/UTC)
Fesearch has shown that adults instinctively think of men when asked to think of a person—they describe the most “typical” person they can imagine as male and assume storybook characters without a specified gender are men. A new study by psychology researchers shows that the way parents talk to their children may contribute to these perceptions. Their findings show that parents across the US are more likely to use gender-neutral labels—for instance, “kid”—more often for boys than for girls and to use gender-specific labels, such as “girl,” more often for girls than for boys.
Users of social media platforms like Facebook, Instagram and TikTok might think they’re simply interacting with friends, family and followers, and seeing ads as they go. But according to UBC Sauder research, they’re part of constant marketing experiments that are often impossible even for the companies behind them to fully comprehend.