Sunscreen misinformation attracts high engagement on TikTok, study finds
Peer-Reviewed Publication
Updates every hour. Last Updated: 18-Jun-2026 15:15 ET (18-Jun-2026 19:15 GMT/UTC)
Sunscreen is overwhelmingly promoted in popular TikTok videos, but content containing health misinformation about sunscreen attracts disproportionately high audience engagement, according to a new study published June 18th in the open access journal PLOS Digital Health by Alessandro Marcon of the University of Alberta, Canada, and colleagues.
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