WSU study finds positive framing can steer shoppers toward premium products
Peer-Reviewed Publication
Updates every hour. Last Updated: 28-Oct-2025 20:11 ET (29-Oct-2025 00:11 GMT/UTC)
Consumers are more likely to choose a higher-priced item when it’s correlated with messages that emphasize an increase in the product’s positive attributes—rather than a reduction in its negative ones.
Testosterone has long been linked to risk-taking, generosity, and competitiveness. But a new large-scale study – the biggest of its kind – finds that men given testosterone made the same economic choices as those given a placebo. The study, led by researchers at the Stockholm School of Economics in Sweden and Nipissing University in Canada, examined things like men’s inclination to take risk, act fairly or compete with others.
Poorer health is linked to a higher proportion of votes for the populist right wing political party, Reform UK, indicates an analysis of the 2024 general election voting patterns in England, published online in the open access journal BMJ Open Respiratory Research. The findings should prompt policy-makers of all political stripes to step up efforts to improve public health and tackle health inequalities, suggest the researchers.
Employing algorithm-fueled generative art, So-Yeon Yoon, professor of human centered design at Cornell University, found that the installation in a virtual store enhanced perceptions of exclusivity and aesthetic pleasure for both mass-market and luxury retailers.
SpectroGen, a new AI tool, serves as a virtual spectrometer for assessing a new material’s quality, offering a faster and cheaper option for certain materials-driven industries.