NJIT faculty named Senior Members of the National Academy of Inventors
Grant and Award Announcement
Updates every hour. Last Updated: 11-May-2026 18:15 ET (11-May-2026 22:15 GMT/UTC)
Sexist. Dystopian.
This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell by about 9%, after social media erupted over perceived outdated gender roles and body image standards.
A new academic study suggests that global IT strategies are often adapted at local level - and that understanding why requires paying close attention to culture, not just systems and structures.