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Updates every hour. Last Updated: 11-May-2026 15:16 ET (11-May-2026 19:16 GMT/UTC)
Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product — or just casually mention it. Suddenly, ads for that exact item stalk you across apps, websites, and social media. The targeting may be technically impressive, but it can feel unsettling.
That uneasy sentiment is the center of new research by Wayne Hoyer, professor of marketing at the McCombs School of Business at The University of Texas at Austin. He finds that when digital personalization crosses perceived boundaries, it triggers a powerful emotional response, which he calls “creepiness.” That response can backfire on digital marketers by materially reducing consumers’ willingness to buy.
Insilico Medicine, a clinical-stage biotechnology company driven by generative artificial intelligence (AI), today announced the pilot launch of its Automated AI-Driven Partnering System. This first of its kind business development automation platform is designed to help biotechnology companies partner more efficiently, allowing them to increase engagement, manage due diligence and operate their pipelines on a greater scale. The new system expands Insilico’s applied AI capabilities and introduces an infrastructure that can utilize partnering decks and publications, respond to scientific or diligence questions, support data room management, and streamline standard business development activities end to end.
Reduced international donor funding associated with higher household economic burden of Tuberculosis in low- and middle-income countries, according to modelling stud
Sexist. Dystopian.
This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell by about 9%, after social media erupted over perceived outdated gender roles and body image standards.