Ditch ‘shrink it and pink it’ approach to women’s running shoes, manufacturers urged
Peer-Reviewed Publication
Updates every hour. Last Updated: 31-Oct-2025 09:11 ET (31-Oct-2025 13:11 GMT/UTC)
Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs across the life course from those of men, concludes a small qualitative study published in the open access journal BMJ Open Sports & Exercise Medicine. Female-, rather than male-based, designs might not only boost women runners’ comfort, but also enhance injury prevention, and their performance, say the researchers.
Are sports apps only about competition and breaking personal records? Research conducted by scientists from SWPS University shows that cycling enthusiasts in Eastern Europe are increasingly treating digital tools as a path to well-being and comfort, not necessarily as a virtual racetrack.