Attention can be used to drive cooperation – new study
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Updates every hour. Last Updated: 20-Jul-2025 19:10 ET (20-Jul-2025 23:10 GMT/UTC)
Our ability to cooperate with others may be influenced by how our attention is captured and directed, as much as by how altruistic we are feeling, according to a new study published in Communications Psychology.
People think that Harry Potter, Spiderman and Gandalf would vote the same way they do, whereas Darth Vader, Cruella de Vill and Joffrey Baratheon would vote for the rival party.
New research from the University of Southampton, published today [17 March] in the journal Political Science Research & Method, shows how people in the UK and USA believe that fictional characters they admire would share their voting preferences, while those they dislike would vote the other way.