Research finds 'attractiveness advantage' in customer experience
Peer-Reviewed Publication
Updates every hour. Last Updated: 15-Jul-2025 13:11 ET (15-Jul-2025 17:11 GMT/UTC)
We have all faced that situation in a restaurant or at a dinner party: our food has arrived but we find ourselves waiting for others at the table to be served before starting. This long-established norm is the subject of new research co-authored by Bayes Business School, that shows we are more concerned about violating this practice ourselves than we are about others doing so.
A new interdisciplinary study shows that learners are happy to share their learning data at first. But group discussions change this willingness.