Researchers at the University of Tsukuba have identified neurons that are essential for mice to engage in social interactions with novel individuals. These neurons, which are located in the central nucleus of the amygdala, express a receptor called NPBWR1. Additionally, this study reveals that genetic polymorphisms in the human NPBWR1 gene influence social behavior when people interact with strangers.

A new study led by an international research team, including Dr Fabian Braesemann from the Oxford Internet Institute, part of the University of Oxford, shows how Generative AI tools like ChatGPT are reshaping the workforce.

Disclosing minority ownership can build resilience during product failures by leveraging consumer empathy.

Why would film producers seek an R rating instead of making their film accessible to a broader audience? There are key financial reasons, and the principle applies to marketing for many types of products and services, says Raghunath Rao, chair of the Department of Marketing and the Arthur James Douglass Centennial Professor in Entrepreneurship and Small Business at Texas McCombs. Sometime, pushing away one group of customers can ultimately increase profits.

Strategic corporate social responsibility (CSR) efforts that are directly related to a hospitality company’s core business operations and competencies can help companies create both social and business value, according to researchers in the Penn State School of Hospitality Management.