Scientists identify fifteen key motives driving human behavior
Peer-Reviewed Publication
Updates every hour. Last Updated: 16-Jul-2025 15:11 ET (16-Jul-2025 19:11 GMT/UTC)
Researchers at HSE University and the London School of Hygiene and Tropical Medicine have identified 15 key motives that drive human behaviour. By analysing people's views, preferences, and actions through an evolutionary lens, they demonstrated how these motives intertwine to shape habits and interpersonal relationships. The findings have been published in Personality and Individual Differences.
From tailored Netflix recommendations to personalised Facebook feeds, artificial intelligence (AI) adeptly serves content that matches our preferences and past behaviours. But while a restaurant tip or two is handy, how comfortable would you be if AI-algorithms were in charge of your medical expert or new hire?