In a recent article published in the Journal of Marketing, researchers from the University of Vaasa (Finland), Arizona State University (United States), and Hanken School of Economics (Finland) offer a new perspective on how immersive services, such as residental care, affect consumer agency. Their discovery expands marketing theory and offers actionable implications for organizations to improve the service experiences of their customers. The researchers define immersive service as a service that consumers are embedded in and surrounded by, in the sense that their life experience is within the service and, in great part, constructed by it for some period of time. Consumers frequently experience immersive service in healthcare (e.g., hospital stays, residential care), education (e.g., school/university attendance) or hospitality (e.g., air travel, resorts) among others. 

Only a few people fundamentally oppose eating plant-based meat alternatives, a recent survey of 2,100 customers in the US shows. The study published in "Proceedings of the National Academy of Sciences" (PNAS) was conducted by marketing researchers from the Martin Luther University Halle-Wittenberg (MLU), Humboldt University Berlin and Georg August University Göttingen. According to the results, the price of meat alternatives is the most decisive factor for their acceptance, while similarity to meat did not matter that much. Although, when both options were priced the same, respondents often favoured the animal product.

innovative technique that allows to not only identify what within the battery affects the accumulation of dendrites but also quickly inspect the effectiveness and safety of alternative battery components

20 top creators unite at TikTok headquarters in New York City to raise awareness for heart disease and funds for the American Heart Association to kick off Heart Month 2025