image: Cover image of AIGC Reshaping Digital Media Creation
Credit: Shanghai Jiao Tong University Press
Against the backdrop of rapidly advancing artificial intelligence, Artificial Intelligence-Generated Content (AIGC) is profoundly reinventing the creative landscape of digital media. AIGC Reinventing Digital Media Creation offers a systematic introduction to the technical foundations of AIGC and its application logic in multimodal content creation, helping readers to establish a comprehensive cognitive framework that spans basic skills and integrated practice.
The book consists of seven chapters. Chapter 1: An introduction to the core technical principles that underpin AIGC, providing readers with a solid theoretical foundation. Chapter 2: A comprehensive analysis of the development status and application scenarios of AIGC across four modalities: text, image, audio, and video. Chapter 3: Focusing on text-based AIGC tools, such as ChatGPT, Claude, Tongyi Qianwen, and DeepSeek, demonstrating their specific applications in script development, story outline writing, and content writing. Chapter 4: An introduction to image-generated tools, including DALL·E (OpenAI) and Midjourney, offering guidance on creating visual storyboards, character designs, and scene materials, thereby enhancing the quality and efficiency of visual creation. Chapter 5: An introduction to audio-generation tools such as Suno and Moyin Workshop, showcasing their capabilities in music creation and speech synthesis while lowering the technical barriers to audio production. Chapter 6: Focusing on video-generation tools, including Runway and CapCut, discussing how AIGC can be applied to key aspects of video production, from audiovisual coordination and camera language to montage and narrative construction. Chapter 7: Looking ahead to the impact of AIGC on the future creative ecosystem. It points out that creators should find a balance between efficiency and humanity, continuously maintaining the uniqueness and artistic value of their work.
This book is not only a practical guide for the general public, but also a methodology for transforming creative thinking and a cognitive map pointing toward the future paths of creation. It provides readers with practical methods, critical perspectives, and a clearer understanding of how creative work may evolve in the years ahead. Whether newcomers or experienced professionals, readers will find valuable insights to help them navigate technological change while maintaining the originality and competitiveness of their creative output.
About the Author
Lu Lili works as a Senior Engineer in the Department of Education Information Technology at the Faculty of Education, East China Normal University. She is Director of the Comprehensive Laboratory for Educational Digital Media, Director's Assistant of the Shanghai Engineering Research Center of Digital Education Equipment, as well as Think Tank Expert at the Proof-of-Concept Center of the National University Science Park.
Lu Lili has long been dedicated to interdisciplinary research at the intersection of education and digital media, with a particular focus on the integration of these fields and the advancement of blended learning. She serves as the lead instructor for courses such as Digital Media Design and Development for Education. Her current research interests encompass the construction of digital resources and educational applications enabled by metaverse and AIGC technologies, as well as the study of film and media education at the K-12 level.