News Release

Clear disclosure of social media sponsorships is linked to better advertising awareness among adolescents, but critical thinking is needed to curb purchase intent, per study of over 3,000 Taiwanese students

Peer-Reviewed Publication

PLOS

Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention

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Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention.

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Credit: Lin et al., CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/)

Clear disclosure of social media sponsorships is linked to better advertising awareness among adolescents, but critical thinking is needed to curb purchase intent, per study of over 3,000 Taiwanese students

Article URL: https://plos.io/4uRF2VT

Article title: Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention.

Author countries: Taiwan, USA.

Funding: This research was supported by a research grant from the Taiwan Ministry of Science and Technology (MOST110-2511-H003-013-MY2).

Journal

PLOS One

DOI

10.1371/journal.pone.0348505

Article Title

Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention

Article Publication Date

27-May-2026

COI Statement

The authors have declared that no competing interests exist.

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