Understanding the Effectiveness of Coupon Distribution Methods (IMAGE)

Sophia University

Understanding the Effectiveness of Coupon Distribution Methods

Caption

A recent study compared the coupon redemption rates across different combinations of offline and online coupon distributions. Results reveal that an initial offline distribution followed by an online coupon yields the highest redemption rates, highlighting the strategic value of print media in promotions.

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Taku Togawa from Sophia University, Japan

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