Social media influencers who match racial, ethnic identity of their audiences have a bigger—and unhealthy—impact
Peer-Reviewed Publication
Updates every hour. Last Updated: 26-Oct-2026 18:17 ET (26-Oct-2026 22:17 GMT/UTC)
A new study by a team of psychology and health researchers finds that racial and ethnic minority youth reported paying more attention to influencers who looked like them and shared their racial identity. Moreover, this heightened visual interest was associated with stronger engagement with social media posts and a stronger preference for unhealthy foods.
Gabriel Lázaro-Muñoz, PhD, JD, and Amanda R. Merner, PhD, of the Health Technology Performance Lab within the Mass General Brigham Neuroscience Institute, are the authors of a paper published in The American Journal of Psychiatry, “Implantable Neuromodulation Devices in Psychiatry: Human Fidelity and Implementation Challenges.”