Tourists respond to carbon-based pricing in hotel stays, study finds (IMAGE)
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A new study suggests that linking hotel charges to guests’ environmental impact could encourage stronger intentions to behave more sustainably. Researchers found that travelers reported stronger intentions to conserve energy and water when resource use was tied to pricing, particularly when environmental costs were presented as visible surcharges or itemized charges. The findings indicate that market-based incentives may help reduce tourism-related emissions while remaining compatible with consumer choice and business profitability.
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Hanyang University and Professor Hakseung Shin
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