Effort recalibration (IMAGE)
Caption
The effort recalibration framework illustrates a choice between low-effort social media and a more demanding task, such as studying. Each option's subjective utility is based on expected reward minus effort cost, weighted by effort sensitivity. Because social media offers immediate rewards with little effort, it is chosen more often. Repeated selection increases effort sensitivity over time, making demanding tasks feel harder and further reinforcing preference for low-effort activities such as digital media consumption.
Credit
Wisnu Wiradhany, Kristjan-Julius Laak
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Original content