The SXSW Conference will take place from March 7-15 in Austin, Texas, bringing together a vibrant mix of ideas and innovations. Once again, UC San Diego will take center stage, showcasing cutting-edge research, transformative discussions on critical global challenges and a film premiere.

Breastfeeding can be a challenge for many new moms, regardless of where they live. However, a new study from the University of Missouri highlights a unique struggle faced by mothers in rural America: a lack of access to support systems and information. As a result, rural moms are more likely to stop breastfeeding within the first few days or weeks compared to their urban and suburban counterparts.

Like all new mothers, women in rural areas want to ensure their babies are getting enough nourishment — but without proper guidance on breastfeeding best practices, it can be difficult to gauge.